• LINE FRIENDS (S. Korea)
  • RUNNING MAN (S. Korea)
  • Moz (Sweden)
  • TAYO (S. Korea)
  • WE BARE BEARS(United States)
  • Adventure Time with Finn and Jake (Unites States)
  • BARBAPAPA (France)
  • Doraemon (Japan)
  • TTOMA (France)
  • miffy (Netherlands)
  • SMILEY COMPANY(United Kingdom)
  • Shinzi Katoh (Japan)
  • Good Luck (Japan)
    LICENSE: LINE FRIENDS 'LINE FRIENDS' were created when NAVER developed ‘LINE’ messenger in 2011. ‘LINE’ messenger only had a chatting function and NAVER was looking for a better way to share emotions through messages and designed stickers to do so. More attention was drawn to the stickers and later the characterized stickers became ‘LINE FRIENDS.’ The developers felt the need for stories and concepts for each character to develop them further so they created relationships, series, and stories for each character. The characters were created to reflect people that can be easily found around us. The idea for Brown was a bear with a timid and gentle personality, the idea for Coni was a rabbit with a lively personality, and the idea for Sally was a chicken with a bit of an aggressive personality. Currently, there are a total of 11 characters and they are being developed into many different products and are being sold as the ‘LINE FRIENDS’ brand. Also, the brand has experimented with diverse business models such as a café, hotel, and theme park and has become a loved brand among many different kinds of people. It also launched collaborations with many different brands such as L’OCCITANE, MULA, LAMY and more. Currently, a total of 26 offline stores are being run in China, Hong Kong, Taiwan, Japan, and Korea. Recognition of the brand in China rose after product placement in the Korean drama “You Who Came from the Stars” in 2014. It is now expanding fast in Shanghai, Beijing, Guangzhou, Nanjing and other main cities in China.
    LICENSE: TAYO 'Little Bus Tayo' is a representative ‘transportation’ animated series in Korea whose main character is a common city bus. It was designed by a Korean character and animation company, ICONIX, and co-developed by Seoul City and EBS into an animated series. The background of this series is ‘Seoul City’ where many different transportation characters play their roles in the city. 'Little Bus Tayo' shows the life of Tayo, who just earned the qualification to operate in the city, and his friends who help him solve issues and build true friendship. 'Little Bus Tayo' was awarded the ‘Grand Prize for Korean Contents’ for 4 consecutive years from 2012 to 2015, which is given to a work that contributed much to the growth of the local contents industry. Also, it was nominated as an honorary representative of Seoul Public Transportation and Green Umbrella Child Fund providing a positive image to the public through various meaningful activities. Currently, the number of views on its YouTube channel is more than 1.64 million and 92% of the viewers are from other countries, which shows its potential to grow as a global character. 'Little Bus Tayo’ has been loved by many children since it was launched in 2010, and various characterized products with Tayo and his friends are very popular among children.
  • We Bare Bears We Bare Bears LICENSE: We Bare Bears
    LICENSE: We Bare Bears 'We Bare Bears' is a famous animated series from the world-renowned animation channel Cartoon Network. ‘We Bare Bears’ is an animated comedy that has been broadcast since July 2015 about 3 bear brothers, Grizzly, Panda, and Icebear, living among normal people. The 3 brothers live in the suburbs and they buy food, build friendships, and try hard to become famous online like anyone else would. Moreover, they spend all day surfing online, watching clips and posting on social media about bad food like any modern person. This series is also broadcast in Korea through Cartoon Network and even before it was shown on TV, the brothers earned fame for being ‘Korean-speaking bear characters’ on social media. The image of the 3 bear brothers standing on top of each other and moving in a row has become very famous. With love from many fans, ‘We Bare Bears’ has been made into many different products all over the world.
LICENSE: Adventure Time with Finn and Jake
  • Adventure Time with Finn and Jake Adventure Time with Finn and Jake LICENSE: Adventure Time with Finn and Jake
    'Adventure Time with Finn and Jake' is an animated series that has been produced by the American cartoon channel Cartoon Network since 2010. It shows the adventures of a human boy named ‘Finn’ and a dog named ‘Jake’ who can use magical powers in the virtual land, Wooland. Many unique characters like Bimo, Bubblegum Princess, Lemongrab, Ice King and others lead the episodes. 'Adventure Time with Finn and Jake' has been broadcast in 192 countries and awarded Prime Time Emmy Awards 6 times, Animation Award and English Academy Children’s Award 2 times, which proves its quality. In Korea also, it was shown on Cartoon Network and is recognized as the most popular animated series and is loved by many Korean people for its Korean-like features. ‘Adventure Time with Finn and Jake’ created a craze not only among children but also among youth and even among adults with its unique stories and attractive characters. Products such as console games, mobile games, comic books and many others have been launched and are attracting a lot of interest with ‘Adventure Time’ characters.
  • Moz Moz LICENSE: Moz
    LICENSE: Moz Sweden northern Europe sensibility brand 'MOZ' is a representing a horn deer and elk. The Scandinavia emotional 'MOZ' has both warm and cheerful, which a clumsy look and lovely for the symbol Elk that delivers an emotional luxury to people. 'MOZ' products are currently the most powerful design brand in Europe, Denmark, Finland, Norway, and other countries and are the most popular brands in Asia, especially in Japan.
    'Barbapapa' is a brand created from a children’s picture book by the French-American couple Annette Tison and Talus Taylor. Since its publishing in 1970, the book and animated series with these French characters have been loved by all European generations for more than 45 years. Unique and colorful characters, who can freely turn into airplanes, cars, boats and more, motivate children’s imagination and creativity. Barbapapa can be our friends and they also help people in need. Also, they show clever thinking in emergencies and teach kindness and a loving heart towards nature, neighbors, and family. The short 5-minute cartoons of Barbapapa have become more famous and contain the values of family, brotherly love, nature, and a harmonious society. It delivers heartwarming messages to all generations.
  • Doraemon Doraemon LICENSE: Doraemon
    LICENSE: Doraemon Doraemon is a Japanese science fiction manga series for children written and illustrated by Fujiko F. Fujio in 1970. The series was adapted into an anime series in 1979. Since 1980 it has been produced into various movies and continually loved throughout many generations. Doraemon is a character who was born through the combination of a cat and a roly-poly toy. He is sent back in time from the 22nd century through a time machine and his appearance stirs up excitement. Doraemon lets Jingu No, an elementary school kid who does not do anything well, borrow ‘secret gadgets’ drawn from his 4th dimension pocket and with his help the boy achieves various dreams and wishes. Jingu’s friends from the neighborhood Iseul, TungTung, Bishil, and others learn from the tools and reflect on their lives. In the process, Jingu’s future gradually goes in a better direction. The main stage settings are the elementary school and other areas in the neighborhood. The main characters are relatable elementary school students. The unrealistic feature of Doraemon picking gadgets from his 4th dimension pocket adds spice to the setting. It is a series loved by children and adults and is very popular in Japan. Not only that, it is also being broadcast on television in Korea and its toys and character products are also very popular.
  • 또마 또마 LICENSE: TTOMA
    LICENSE: TTOMA The original authors of bright and cheerful TTOMA from France, Thoma Vuille and Mik discovered the possibility of positive ‘communication’ through drawings when a funny cat, drawn during a drawing class, made an immigrant girl from Pakistan who could not speak French happy. That night, they returned home and started drawing yellow cats. This is how it started in 1997 in Orleans, France and spread to Paris later on. TTOMA was the first graffiti allowed at the plaza in front of Centre Pompidou and was exhibited at Orleans Bozar Museum. It was the only one to be recognized as art and loved despite graffiti being considered as a social problem in France. The simple character TTOMA was reshaped and named by Thoma Vuille and Mik. TTOMA was born as a medium of goodness and was placed on buildings, rooftops, protestors’ flags, the subway and many other familiar places. Smiling TTOMA became a medium for people to talk and laugh together in places where individualism thrives. People started to wonder where they could find TTOMA and it brought them closer together. Now the graffiti can be found all over France, England, Spain, the Netherlands, Switzerland and other European countries.
  • miffy miffy LICENSE: miffy
    LICENSE: miffy Miffy was created by Dutch children’s book author Dick Bruner in 1955 and is a character loved by children from 45 countries all over the world. Dick Bruner received motivation for most of his characters from the people around him. Valuable memories from his childhood, warmth from his family, and friendliness from nature and animals were the inspiration for his characters. The endings of miffy’s stories were always happy ones and the stories are simple and kind, not scary or fearful. This contains a hopeful message for children to have confidence with an ‘I can do it’attitude and shows them a warm and safe environment. All of Dick Bruner’s books are written in Dutch and were translated into various languages around the world.
    LICENSE: SMILEY The ‘SMILEY COMPANY’ is one of the 150 biggest licensing companies in the world. The trademark is registered in over 100 countries and in more than 12 product categories and has significant exposure through licenses in sectors such as apparel, accessories, footwear, home décor, perfumery, plushes, stationary, FMCG, publishing and more. “Smiley”, the happiest brand ever, was founded by Franklin Loufrani in 1972 through a newspaper promotion designed to make people happy. Using the logo to highlight good news, it allowed readers to see the bright side of life throughout any day. In 1997, Franklin’s son Nicolas introduced the first graphic emoticons which would become the universe of Smile World and a staple of the vocabulary of the digital generation today. Smiley has always had strong links to music. The Smiley face was adopted by the 1970s Peace and Love Movement and then became the icon for the global explosion of dance music in the 1990s. Over 4 decades, Smiley has become the most recognizable icon in the world and remains so to this day. However, Smiley is more than just an icon, brand and lifestyle; it’s a spirit and a philosophy that exists to remind people of how powerful a smile is.
  • Shinzi Katoh Shinzi Katoh LICENSE: Shinzi Katoh
    LICENSE: Shinzi Katoh Shinzi Katoh is one of the most famous designers, not only in Japan but in the world. From the 70s, Shinzi Katoh ran stores designing products for diverse fields and also worked as the senior designer of a gallery. Shinzi Katoh is famous for creative work with many different materials. In 1989, Shinzi Katoh became a freelancer designer and opened up his own company. Using wood, glass, ceramic, and fabric, he began to make new designs with his unique sense. He regularly comes up with new designs and has many fans all over the world. In 2003, he released 150 T-shirt designs and published books for children. Also, he held an exhibition for children at the Teddy Bear Exhibition Center in Yokohama. In 2005, he launched personal products such as bags, clothes, interior goods, ceramics, etc. They are still on sale in San Francisco and in the United Kingdom. He is also very famous for his unique tote bag design. Currently, Shinzi Katoh is running a fashion store located in Tokyo and numerous designers wish to work with him. He is participating in various design work all around the world and his designs are being applied to many different products.
LICENSE: Good Luck
  • Good Luck LICENSE: Good Luck
    'Good Luck' is a brand with the concept of cute animal characters with four-leaf clovers that bring everyone good luck. ‘Good Luck’, a doll character developed by the Japanese stuffed doll company 童心, became licensed property due to positive suggestion from its buyers. Kiddy Land, Yamashiroya and many other famous Japanese character shops showed high sales records for ‘Good Luck’ dolls and received positive attention from customers. Later, the customers began to look for other items with ‘Good Luck’ characters and this is why they started licensing to develop more items using their characters. Original artwork with cute animal characters using lovely pastel-toned colors create a warm and friendly mood, quite suitable for characters delivering good luck.
    Good Luck